This is honestly so incredibly backwards: The big companies cannot lose anything that matters to them, as they're too big and powerful, brushing off even the w

This is honestly so incredibly backwards: The big companies cannot lose anything that matters to them, as they're too big and powerful, brushing off even the worst publicity. A small company collapses under pressure, and can be killed by even a viral meme going against them, with the owners suffering personal financial losses as a result. Suing a big company like Samsung is an almost guaranteed loss with you thoroughly crushed and case precedent set so others have no reason to try. Suing a small company is a much more likely win, with reasonable damages.