> ... and having better customer service are your core competencies > ... focus on your differentiating factors That's literally the reason OP wants to self-h

> ... and having better customer service are your core competencies > ... focus on your differentiating factors That's literally the reason OP wants to self-host: > I'd like to run as little customer data as possible through or to the major vendors' and marketing ecosystems. Not being treated like a set of caged eyeballs by a vendor is a differentiating factor and is much better customer service.