This debate is very interesting, and you've both made some great points. But I lost you entirely with this post: I didn't mean professional in the sense of "mo

This debate is very interesting, and you've both made some great points. But I lost you entirely with this post: I didn't mean professional in the sense of "money-earning," as you would use the term applied to participants in a certain field. That's exactly what professional means. A professional web designer is someone who gets paid by others to design websites. Sometimes, artistic license is part of what customers want (see: professional chefs, painters, etc.). But web businesses like Exec generally want to earn money. So any site that is optimized for profit qualifies as professional, regardless of how much you like their design. Of course, there are caveats. Maybe some designs, while generating more conversions, would attract more short-term, price-conscious customers, instead of the upscale clientele that are ultimately more important to Exec's long-term profits. And maybe, for this service, it's important to be seen as "stylish" to generate good word of mouth. But, ultimately, whatever design is best for Exec is the most "professional."