Markets like Amazon are already full of people who will sell the exact same product with a computer generated brand name at slightly different markup. Even "tru

Markets like Amazon are already full of people who will sell the exact same product with a computer generated brand name at slightly different markup. Even "trustworthy" brands do this kind of thing, and have for a long time. A system that knows everything about you (their goal) and tailors ads to you (or manipulates your ability to find offers) will inevitably converge on something that sells you the same thing, but at the maximum price you can be expected to be duped into.