And why not? From the perspective of any individual company, it's free money. Some consumers will leave or switch to other products, but most won't, either beca

And why not? From the perspective of any individual company, it's free money. Some consumers will leave or switch to other products, but most won't, either because they're already locked into your product ecosystem or because there's no equivalent competitor. So you just need to make more money overall than you lose on the minority of sales or subscriptions that you lose.