A year or two back they changed the home button to actually go to their TV app, fortunately this can be reverted in the options. Otherwise, there aren’t really

A year or two back they changed the home button to actually go to their TV app, fortunately this can be reverted in the options. Otherwise, there aren’t really any ads except that if you linger over their app icon, it has a kind of “now showing” effect (no sound though). Seems a little more privileged compared to other apps in how much of the Home Screen it can use, but it’s really not obtrusive. I really like my Apple TV.