I watch a lot of American Football (NFL) on TV and I've seen a ton of iPhone 15 commercials. Not a single one talks about a new feature. The only thing I hear

I watch a lot of American Football (NFL) on TV and I've seen a ton of iPhone 15 commercials. Not a single one talks about a new feature. The only thing I hear/see and retain is that it's made from "titanium". They don't say it's lighter, they don't say it's stronger or better in any way. Since America is an "iPhone country", maybe that's why? Just terrible marketing.