A quote I read today that reminds me of this: ‘Don't be distracted by the myth that “every little [bit] helps.” If everyone does a little, we'll achieve only a

A quote I read today that reminds me of this: ‘Don't be distracted by the myth that “every little [bit] helps.” If everyone does a little, we'll achieve only a little. We must do a lot. What's required are big changes in demand and in supply’ --David MacKay