This is absolutely the case for GenZ where they've ditched the hyper-individualism of my generation and tend to be far more conformist in nature. Obviously it

This is absolutely the case for GenZ where they've ditched the hyper-individualism of my generation and tend to be far more conformist in nature. Obviously it was always the case to some extent that the latest Apple gadget or Nike trainers were seen as trendy, but GenZ specifically seem to have taken this to a whole new level where it's actively damaging to one's self image not to have an iPhone or a nice pair of white Nike trainers. Given this, perhaps the interesting question to ask is what has caused that change. Is it a counter reaction to the individualism preached by my generation, or is it social media putting the youth under more pressure than ever to conform? If it's the latter then it seems companies viewed as fashionable are likely to continue to take market share from competitors which are not. But if it's the former then perhaps this current obsession with having the latest iPhone will soon be replaced by people just wanting something basic that does what they need, but doesn't make a statement. I think to be bullish on Apple I think you need to have an opinion on that.