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Without a brief and without data, the designer here is clearly only improving the visual aspect of the website of it (the redesign 1 page and is in image format
by justjimmy 15y ago
Without a brief and without data, the designer here is clearly only improving the visual aspect of the website of it (the redesign 1 page and is in image format is a big clue). Which is something alot of the other commenters just don't get it.
It's visually appealing, professional and a vast improvement over the current site. Critiquing anything else beyond that is moot.
When someone start expecting a designer to do copy writing, AB testing, marketing, then they will also expect them to code in HTML, CSS, JS, and before you know it, they're the classical example of those looking for unicorn designers.
Even some of the design critiques here are perfect candidates for clientsfromhell.com ie: "Make the gold golder."
- Alex3917 15y ago"Critiquing anything else beyond that is moot." The goal of good design is to communicate the values and value proposition of the site. Any website should look professional and visually appealing, but the fact that a website is professional or visually appealing tells you nothing about whether or not the site is actually well designed.
- justjimmy 15y agoCan you critique anything beyond the visual aspect based on that single static image? You can't because there's no data, no testing done, no brief - no context. Meaningful feedback and constructive critique could be provided if the site was live, if we can see some hard numbers or we can do some user case studies as they use the site.