> By showing a professionally shot production where the camera is an iPhone and everything else is pro video production Apple make people believe their non-pro

> By showing a professionally shot production where the camera is an iPhone and everything else is pro video production Apple make people believe their non-pro photos will be much higher quality than other people's photos. Which is true. The pictures from my phone are just as good as those taken with my semi-professional DSLR. The phone loses in some specific situations (typically low-light, small depth of field, and long-range) because it does not have the same glass and the sensor is smaller, but that’s about it. I guarantee you that if you were to give a professional medium format camera to random people on the street, they would take much worse pictures than with their phones (assuming somewhat high-end devices).