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60 days of monitoring the Email Marketing vendors
- jfil 3y agoMy tiff with email marketing tool Marketo (Adobe) sparked an original research project around email reputation management. This revealed a few effective approaches to maintaining good sender reputation on a shared pool of IPs. I monitored 3,735 IP addresses belonging to 7 vendors in the space: Marketo, Eloqua (Oracle), Pardot (Salesforce), Campaign Monitor (Marigold), Hubspot, Act-On and MailChimp (Intuit). I’ll be around today to participate in discussion & answer your questions.