2 ms·

I honestly don't think it's a reasonable takeaway for anyone who is at all interested in creating highly produced video with their iPhone. That isn't who this

I honestly don't think it's a reasonable takeaway for anyone who is at all interested in creating highly produced video with their iPhone. That isn't who this marketing is aimed at though. Apple are acutely aware that 'camera quality' is a key selling point for consumers. People want to point their phone at something and take a good looking photo. That isn't 'people interested in creating highly produced video'; it's people who want their selfies to look nice. By showing a professionally shot production where the camera is an iPhone and everything else is pro video production Apple make people believe their non-pro photos will be much higher quality than other people's photos. The fact Apple released a behind the scenes video should tell you that they've thought about a scenario where someone makes a video with an iPhone to show it's not as good as Apple's marketing demonstrates. The behind the scenes video is Apple covering their ass because they know as well as we do that buying an iPhone isn't going to get you pro video quality footage. If anything Apple's marketing makes me think that selfies on a Google or Samsung phone are probably better than an iPhone just because Google and Samsung don't seem to need to tell me "you can make this video with our phone! (but wait, not like that..)"

grujicd 3y ago
Well, Samsung did hire Ridley Scott to make a short movie using S23 Ultra.
kergonath 3y ago
> By showing a professionally shot production where the camera is an iPhone and everything else is pro video production Apple make people believe their non-pro photos will be much higher quality than other people's photos. Which is true. The pictures from my phone are just as good as those taken with my semi-professional DSLR. The phone loses in some specific situations (typically low-light, small depth of field, and long-range) because it does not have the same glass and the sensor is smaller, but that’s about it. I guarantee you that if you were to give a professional medium format camera to random people on the street, they would take much worse pictures than with their phones (assuming somewhat high-end devices).

grujicd 3y ago

Well, Samsung did hire Ridley Scott to make a short movie using S23 Ultra.

kergonath 3y ago

> By showing a professionally shot production where the camera is an iPhone and everything else is pro video production Apple make people believe their non-pro photos will be much higher quality than other people's photos. Which is true. The pictures from my phone are just as good as those taken with my semi-professional DSLR. The phone loses in some specific situations (typically low-light, small depth of field, and long-range) because it does not have the same glass and the sensor is smaller, but that’s about it. I guarantee you that if you were to give a professional medium format camera to random people on the street, they would take much worse pictures than with their phones (assuming somewhat high-end devices).