People aren't that self-aware though. Many people assume they're being normal and rational when in reality they're behavior is more towards a problematic extrem

People aren't that self-aware though. Many people assume they're being normal and rational when in reality they're behavior is more towards a problematic extreme. Explicity showing which behaviors are extreme and why that's problematic— versus saying "drive safely," which everybody thinks they're already doing— is the purpose of this sort of rhetoric.