Literally the point of the article is that studios aren't wanting to reuse footage, they're wanting to use "AI" to create new footage with the person's face and

Literally the point of the article is that studios aren't wanting to reuse footage, they're wanting to use "AI" to create new footage with the person's face and likeness. It isn't reusing what they've been paid for, it's selling their image in new media that they aren't compensated for, and if their image specifically was not the valuable part then the studios wouldn't be wanting to do this, they'd just use a new and cheap actor instead. Given an actor's job is based in part on their image, voice, and likeness, that is equivalent to your current employer taking what they're paying you for now (your ability to write code), and saying therefore they have perpetual access to what made you valuable (the code you write).