From a strictly visual standpoint, I can agree with your assessment. But a good /design/ needs to consider the copywriting and marketing standpoint and the larg

From a strictly visual standpoint, I can agree with your assessment. But a good /design/ needs to consider the copywriting and marketing standpoint and the larger picture as a whole. Design in itself is not restricted to the visual. Design as a whole is uniquely goal related. Almost all the time, it involves more than the work of just a visual designer. With respect to OP, I think it's fairly clear he took the role of a visual designer in his work and should be criticized more on that aspect. But in the larger picture, I think a good designer (of any capacity) should be able to at least consider the marketing and copywriting goals. While these roles should not be merged into one - there's a role for someone who can consider all these to coordinate these unique needs. I personally feel that a designer who has an understanding of business needs is better suited for this goal than the alternative (that's not to say its a necessity for all designers)