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> Nobody is under the illusion that your holiday pictures will be great as well just because you used the same camera phone as a famous hip videographer. Unfo
by user_7832 3y ago
> Nobody is under the illusion that your holiday pictures will be great as well just because you used the same camera phone as a famous hip videographer.
Unfortunately (fortunately?) that kind of marketing does work though. Going slightly tangential but collaborations with Leica/Zeiss etc often are major marketing points in phone sales.
- astrange 3y agoMy vague understanding is those are often real, ie Leica/Zeiss actually do collaborate on lenses, coatings and camera tuning. And while they do say the camera isn't the most important thing for a photo, one reason for that is the lens is more important :)