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I commented a few weeks ago on something saying this was exactly what generated video was going to really take off in. Now you don't even need to pay the minimu
by ToucanLoucan 3y ago
I commented a few weeks ago on something saying this was exactly what generated video was going to really take off in. Now you don't even need to pay the minimum wage for a struggling actor to endorse whatever thing you're trying to make: now you can just generate someone doing it. Or you know, a famous person.
Personally, going forward, this is going to be an automatic disqualification for me for any product or service. If you can't even be fucked to hire an actor, I'd imagine you can't be fucked to build whatever it is correctly either. No sale. I don't assume this will be a tectonic shift in my consumption habits anyway. I don't buy shit from instagram ads and the like and I have a feeling that's where this is going to really take off, but still.
- mewpmewp2 3y agoOn the other hand, maybe if they are efficient with their ads, perhaps they have more budget to put into the product instead of the marketing. I would rather buy a product that put 90% of the budget into the product and 10% to ads as opposed to 50%/50%. But I'm sure, they will first A/B test this with real actors to see what the results are before they decide on the course.
- ToucanLoucan 3y agoThe problem is there's no way to differentiate on the consumer's end from well-prioritized internal spend while responsibly assuring quality where required, and just being a cheap ass business operator who's nickel and dimeing his own products into shit. It feels like everywhere you look online is nothing but scams and grift now. Everyone out to fleece everyone else with minimum viable products. Nonsense letter combinations masquerading as brands all over Amazon hocking aliexpress garbage with poorly photoshopped product images comes to mind immediately.