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This is why this whole thing felt like a loss for Apple. They're 100% right, it was shot on an iPhone, but they also had 99% of the population believing somethi
by willsmith72 3y ago
This is why this whole thing felt like a loss for Apple. They're 100% right, it was shot on an iPhone, but they also had 99% of the population believing something which seemed really cool, and then turned out to "appear" misleading.
Maybe this whole stunt was aimed at the 1%, and if so good for them, they succeeded. From a branding and PR perspective, I wouldn't be happy if that was how my company was perceived to the general public.
- kergonath 3y agoThere have been people shooting terrific pictures and great movies on phones for years now. Nobody is under the illusion that your holiday pictures will be great as well just because you used the same camera phone as a famous hip videographer. It does not appear misleading unless you really want it to.
- user_7832 3y ago> Nobody is under the illusion that your holiday pictures will be great as well just because you used the same camera phone as a famous hip videographer. Unfortunately (fortunately?) that kind of marketing does work though. Going slightly tangential but collaborations with Leica/Zeiss etc often are major marketing points in phone sales.
- astrange 3y agoMy vague understanding is those are often real, ie Leica/Zeiss actually do collaborate on lenses, coatings and camera tuning. And while they do say the camera isn't the most important thing for a photo, one reason for that is the lens is more important :)