> When’s the last time you saw an image in a calendar or on a urinal cake and said “Gee whiz! I like that enough that I want to track that artist down and send

> When’s the last time you saw an image in a calendar or on a urinal cake and said “Gee whiz! I like that enough that I want to track that artist down and send them money!” Well, I'm not in any business that has much need of the kind of photography you find in a calendar or on a urinal cake. But if I were, then yeah, if I saw a really nice photo in a calendar, I might give the photographer a call. Also, if I were a photographer building a portfolio, I might be happy to have a calendar with my work in it, alongside proof that it was indeed my work. That's not to say that people who want free stuff in exchange for publicity aren't going to overstate the value of that publicity, of course. As a general rule, if someone offers to give you X in exchange for Y, they are probably going to try to get you to think X is worth more than it is, that Y is worth less than it is, or both.