3 ms·
Yep, PepsiCo announced they would remove BVO many years ago, after a public campaign to have it removed, and then simply didn't. Their behavior in this case is
by smolder 3y ago
Yep, PepsiCo announced they would remove BVO many years ago, after a public campaign to have it removed, and then simply didn't. Their behavior in this case is emblematic of US food giants' disdain for the general public. Who cares if people lose thyroid function as long as we can keep brightly colored dyes suspended in our best selling corn juice?
- rsynnott 3y agoThe most ridiculous bit; it's banned in Europe. In some countries in Europe it has been banned since 1970. Somehow, they manage to make their soft drinks in a Europe-saleable format, nonetheless. So it's not like it's impossible or anything.
- dfxm12 3y agoSo it's not like it's impossible or anything. It's probably slightly more expensive.
- actionfromafar 3y agoI tastes differently. Quite nice, drinking flame retardant in addition to the diabetes sugar spike has a certain nihilistic appeal to it.
- smolder 3y agoI intend to dig into this some more as I'm curious exactly how the European versions of normally BVO-featuring sodas are formulated. I believe many varieties of mountain dew are simply not available in Europe at all.
- akhosravian 3y agoMy recollection is in Europe (or at least Spain circa 2016) Mountain Dew was much less intensely colored than in the US, and the neon tint was mainly from the bottle.