> The implication that their data is more important or something just seems like a ploy to get more eyeballs on the research. So? Their data IS more important

> The implication that their data is more important or something just seems like a ploy to get more eyeballs on the research. So? Their data IS more important from a national security perspective, as the study suggests. If you handle nukes, your personal information would probably be more valuable than the data of someone flipping burgers at McD. If this framing - 'the data brokerage industry is in itself a threat to national security' - forces congress to better regulate the industry, I think it is a win even if the regulations will only target military folks. It's a foot-in-the-door and objectively a good thing for the US national security.