4 ms·
Love the tone of the article. Example: Our marketing folks would say the characters are more responsive and lifelike than ever before; our internal dev notes
by simbolit 3y ago
Love the tone of the article.
Example:
Our marketing folks would say the characters are more responsive and lifelike than ever before; our internal dev notes described it as "the characters won't bump or get stuck into objects in tight spaces".
- wilg 3y agoThe perennial problem with marketing language seems to be that everything needs to be reworded to "make sense" to someone who doesn't know anything about the actual product that is being marketed.
- mpalmer 3y agoNot nearly as big a problem as the positive spin they feel compelled put on everything. When everything sounds like a win, nothing does.
- drstewart 3y agoIs the product marketed here a video game or a video game engine? Why do you expect every video game player to understand graphics programming?
- h4ch1 3y agoI don't see a harm in learning at least minor terminology to better bridge the communication gap between developers and consumers.
- drstewart 3y agoConsumers don't care about the details of how a game is developed. So what's the BENEFIT of doing this?
- chankstein38 3y agoDo you need to understand graphics programming to understand "The character won't get stuck in tight places"? They seem to do this because that sounds way more practical and way less magical than "The character is more lifelike!"
- m463 3y agoirl: small cramped house realtor: cozy charmer!
- deleted 3y ago[deleted]
- fennecfoxy 3y agoI mean, the latter part of that sentence is still all marketing language. The whole sentence is marketing. The comedy in it is marketing.