A while back I worked at a digital media company. For developers, the process of setting up ads for new mini sites was a big pain and required lots of back and

A while back I worked at a digital media company. For developers, the process of setting up ads for new mini sites was a big pain and required lots of back and forth and approvals with Ads team. I asked other developers, and they say "This is just the process that tyhe Ads team needs". I go talk to the Ads people about this specifically and they say "yeah it's a pain, but this is the way the developers need it". Turns out both parties had been wanting a better way which was pretty easy (3 different page/ad placement templates), but neither had bothered to express this to each other.