There is a famous joke about standards: the great thing about common standards is that you have so many to choose from. A corollary to it: if none of the existi

There is a famous joke about standards: the great thing about common standards is that you have so many to choose from. A corollary to it: if none of the existing common standards meets your need, how about letting some of your senior staff get promoted by successfully creating and popularizing a new common standard?