> Due to the deskilling of the bank branch, the people at a bank branch, including the branch manager in many firms, can only offer solutions to relatively stra

> Due to the deskilling of the bank branch, the people at a bank branch, including the branch manager in many firms, can only offer solutions to relatively straightforward problems. For the other ones, they also have to call into a support phone tree. Sometimes the bank will have ability to e.g. share context between their screen and the Tier 2 rep; sometimes they’re literally incapable of proving to the bank that they work there. This is essentially the central value proposition of our SaaS product - Providing less-skilled employees the ability to accurately conduct complex account and customer management activities in the branch environment. An "on-rails" style application experience that more-or-less forces you to take legal actions with the end customer. Our most popular workflows from the perspective of bankers are the ones used most rarely - IRA rollovers, conversions, etc. The ones you cannot possibly hope to memorize because they happen so rarely. But, from a board room perspective, the focus is much stronger on the efficiency/correctness gains for the happy-path consumer product stacks. I'd say it's a dragon of a space. Borderline cursed. It took us half a decade just to get core interfaces working well enough and that is only like 20% of the puzzle. Documentation, regulations, back office processes, etc are way more important and involve super nasty conversations with people who might sense that you are trying to replace them.