4 ms·
Well... Mayer was running Yahoo into the ground, so I'm not sure whether her retrospective beliefs are worth anything. Yahoo already tried doing their own orig
by ravenstine 3y ago
Well... Mayer was running Yahoo into the ground, so I'm not sure whether her retrospective beliefs are worth anything. Yahoo already tried doing their own original content and failed at it. I don't see how a Netflix acquisition by Yahoo would have done anything but plummet Netflix.
What Yahoo should have done was try to capitalize on the growing negative sentiment against The Google, social media, and Big Tech in general. By that I mean that Yahoo should have revamped itself to be privacy-oriented. This wouldn't be easy to pull off since Yahoo was (still is?) an advertising firm, but at this point they don't suffer the reputation of The Google in terms of having so much data that they "know what you want before you know it." So, for instance, Yahoo Mail should have been retooled to use end-to-end encryption and promised to never read your emails or share with third parties. Yahoo Search should have essentially become what Kagi is today; a search engine that gives power back to the user. Yahoo News should have been taken off the homepage and scoped exclusively to the News section unless the user opts-in to keeping the news one the homepage. Their news product should also have tried to distance itself from being a chum bucket of celebrity gossip and legacy entertainment news (today they still forward Buzzfeed articles for cripes sake). Yahoo made one semi-decent move with LastPass Premium being a part of Yahoo Plus Secure, but the problem here is that LastPass is fraught with controversy, and it's a product that's more or less tacked on to the Yahoo brand rather than being a true part of it. No one wants a glorified trial for some software that may no longer be offered through Yahoo someday.
Would these changes have meant that Yahoo would maximize their profit? Certainly not, at least not in the beginning. However, it would give them a chance to become relevant and grow in the long term. Of course, I don't believe they're ever going to do that. They have been experiencing late-stage corporatism for most of their existence, and that's not going to change without getting rid of all the clowns from the C-level.
Everything about Yahoo for most of its existence screams design by corporate committee. Their ecosystem is in a better shape than it was, but it's still baffling just how safe they want to play everything. Their whole site screams Web 1.0 but without any of the Web 1.0 charm. Making Yahoo Mail a safe haven from the likes of Gmail would have been such an obvious win, in my opinion. Yet the former CEO of Yahoo thinks they would have been better off buying a company that succeeds an area where Yahoo proves to have sucked hard at?