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Perhaps they found Instagram threatening. I'm betting they kill it now that they own it.

• tptacek 15y ago
  So you're betting that they just straight-up lied in their press release.
  • marcamillion 15y ago
    Definitely agree. The notion that they are lying so bare-faced is misguided.
  • damoncali 15y ago
    Correct - I don't believe them. I think they will merge the products to some degree and then let what's left of Instagram rot.
• bigphishy 15y ago
  The consensus seems to be that FB was more threatened by the prospect of google aquiring instagram than an independent instagram. Still though, that's a pretty penny to spend.