How do you reconcile being a journalist, who WANTS to write an in-depth piece (being a writer and all), and the powers that be wanting you to write an advertise

How do you reconcile being a journalist, who WANTS to write an in-depth piece (being a writer and all), and the powers that be wanting you to write an advertisement for their game? You lambast something innocuous like the coffee machines to get your furvor for writing out.