I agree that it doesn't help to call it evil or invoke the devil. I don't agree that there's not much to improve on. > the advertisers don't care one bit for t

I agree that it doesn't help to call it evil or invoke the devil. I don't agree that there's not much to improve on. > the advertisers don't care one bit for the well-being of the consumers, but can you imagine a reality where they would? Yes. Imagine a reality where we don't have anything like the advertising sector, or myopically extractive industry in general, sidestepping the whole problem. Failures of imagination seriously constrain the possibility space. Modernity's totalizing tendency ("the end of history", "the best we've ever had it", etc) is a big reason it threatens to self-terminate, I think. History is path-dependent, yes, and for all I know we do live in a block universe, but for practical purposes the future is under-determined.