It's dumb because their landlords locked them into a multi-year lease, while they're playing mini-landlord on the same property, to 'digital nomads' who aren't

It's dumb because their landlords locked them into a multi-year lease, while they're playing mini-landlord on the same property, to 'digital nomads' who aren't locked into anything. So they end up wasting money and effort on constantly acquiring new customers to offset existing customer churn.