If you want to know more about Paul Rand, who is generally considered the greatest logo designer ever, I recommend: https://www.amazon.com/Paul-Rand-Steven-Hel

If you want to know more about Paul Rand, who is generally considered the greatest logo designer ever, I recommend: https://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949/ https://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949... And his own books on design are all worth a read. He did the classic logos of IBM, NeXT, UPS, Morningstar, Cummins Engine, CBS, Westinghouse, and lots more.