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Microsoft puts more muscle behind its potential ‘Kumo’ search brand

• smoody 18y ago
  "It’s 'hard to imagine the name changing if you’ve invested in all of these domains,' as a source of mine said." Six or seven domains? What is that, like $300 or $400 dollars per year? I think Microsoft can absorb that cost to the point where they shouldn't let their investment in those domain names control their naming strategy. I think it's safe to say they could walk away from thousands of domain names without feeling the impact.