Some dos and don'ts change over the year. The modern fashion of colorful gradients was frowned upon in the 90s and 2000s as cheap, amateurish, gross. But time p

Some dos and don'ts change over the year. The modern fashion of colorful gradients was frowned upon in the 90s and 2000s as cheap, amateurish, gross. But time passes, memory fade, eventually to stand out you have to start with something from far enough in the past. Rules about scaling logos and making them work in monochrome and color are constant though.