Clearly. And for the longest time I didn't even block Google ads. It was kind of a deal between them and me: they serve me ads in exchange for excellent free

Clearly. And for the longest time I didn't even block Google ads. It was kind of a deal between them and me: they serve me ads in exchange for excellent free services. Lately however the quality has sunk through the floor and the annoyance has skyrocketed. It is almost like they don't care about the ads pr se, it seems they only want to turn the lever up until I start subscribing. And it won't surprise me a bit if after a few years it is pay + ads. I use Google the way I use Microsoft, when it is convenient for me. They have broken so many implicit contracts with everyone of us that none of us owe them anything except what the law says. ------ The ads were always rubbish for me (I hear other people had scarily good ads) but "my" Google ads hit a few times in a decade. (Facebook was however scarily good: I hardly use Facebook or any of their properties at all, and still every time I log in they seem to have something I am tempted to buy).