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As a definite-future-customer, this is my interpretation of EXEC: a VIP-like personal concierge service, ready 24/7 to provide assistance. I designed to that vi
by kyro 15y ago
As a definite-future-customer, this is my interpretation of EXEC: a VIP-like personal concierge service, ready 24/7 to provide assistance. I designed to that vision; I didn't work aimlessly. Thanks for the feedback, though. Much appreciated.
- Alex3917 15y agoThat makes sense. That said, I see Exec being positioned more on the basis of things like transparency, quality, and personal connection, though I could be wrong.
- tptacek 15y agoIt's $25/hour. There are landscapers that cost that much. Our cleaning service costs way more. Is this really a VIP service? Why would they want it to be? Isn't what makes stuff like this interesting that it uses technology to make personal assistants available to normal people, not just VIPs?
- kyro 15y agoIt's more about "you too can feel VIP with your personal concierge", and less about "you need to be wealthy to use this service". I will agree that the product positioning isn't 100% clear.
- tptacek 15y agoThat positioning says EXEC is a luxury good. If you're trying to establish a product in a (nearly) empty market, why stigmatize it that way?