Its called SEO. If you know something bad has happened, you want to word your public statements in such a way that you beat out the bad news to the top search

Its called SEO. If you know something bad has happened, you want to word your public statements in such a way that you beat out the bad news to the top search of Google at least, to minimize the attention given to that issue. Ex: https://twitter.com/elonmusk/status/1465838829370228737 https://twitter.com/elonmusk/status/1465838829370228737 This Elon Musk tweet coincided to help SEO-fight against a Whistleblower claim. Ex2: https://news.ycombinator.com/item?id=21122806 https://news.ycombinator.com/item?id=21122806 Boris Johnson using search terms to try and hide the "Bus" incident back during Brexit. ----------- The #1 goal is to do it in such a way that confuses and befuddles those not-in-the-know (Oh, its just the CEO being quirky... they'll brush it off). But of course, you still want to accomplish the goal and make a news-statement with the largest amount of reach such that you beat the "real news" event on the top search of Google/Facebook/other social media. It often sounds like gobbytygook, because it is. You're just word-vomiting into the wild trying to shove search terms to the top of Google / other search engines... but in a way that no one realizes why those words are related.