And that's this narrow view that perhaps made incumbents missed the big picture. I think the real insight Apple had is that, with phones becoming smartphone, i

And that's this narrow view that perhaps made incumbents missed the big picture. I think the real insight Apple had is that, with phones becoming smartphone, internet, videos, apps, etc people would want a bigger screen rather than a keyboard and a smaller screen even if a physical keyboard might be a bit better to type (and I'm not even sure of that). A radical idea proved a winner. A bit like with SpaceX... I fully expect Arianespace to be like Nokia was, very slow, a lot of bureaucracy, and no-one dreaming of anything really new. The irony is that since they launch from the coast of French Guyana reusable boosters that can land on sea platforms sound like the perfect solution for them...