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This seems like a business opportunity. It should be straightforward (not _easy_, but straightforward) to manufacture high quality, reasonably priced cables and
by eschneider 3y ago
This seems like a business opportunity. It should be straightforward (not _easy_, but straightforward) to manufacture high quality, reasonably priced cables and sell them direct. Establish a rep for consistent quality & fast shipping and carve out the 'customers who give a shit' market.
Once you've got a good rep, scale up.
- thomastjeffery 3y agoThe problem is your interface with those customers. The customers we are talking about both care about cost and are willing to put more effort into their search to find an affordable quality product. From that customer's perspective, the best method is to look through Amazon, Ebay, Alibaba, etc. listings to find every product that claims their desired spec under a reasonable price ceiling. After that, the customer need only filter out sketchy listings. This is most reliably done by checking reviews. It's also done somewhat by checking the coherency of listing details: self-contradicting details are a common method for fraudulent sellers to filter for unscrupulous victims - the same process our scrupulous customer is performing here, played in reverse. So what can you do as a seller to reach this customer? Make detailed listings, and get reviews. Any more work than that is, unfortunately, a wasted effort.
- eschneider 3y agoWord of mouth _works_, but takes some time. You want to get to the point where when non-tech folks ask their tech friends what USB cables to get, they just send them to your site because they know everything's good there.