The on-device TV demos and Sony's 'core' 4k streaming service >Nothing streaming at typical cable bitrates is worthy of being called "UHD," let alone "4K." I

The on-device TV demos and Sony's 'core' 4k streaming service >Nothing streaming at typical cable bitrates is worthy of being called "UHD," let alone "4K." I agree! However, by that same token, 1080p streams aren't really 1080p. A not-actually-4k stream still looks dramatically better than a not-actually-1080p stream.