Microsoft is trying with Bing and while owning a large desktop OS and thus market share of Internet users and large budgets for development and operations can't

Microsoft is trying with Bing and while owning a large desktop OS and thus market share of Internet users and large budgets for development and operations can't compete in a significant ways. Yahoo! tried to compete, but failed. Even if you have the required capital it's hard to get into the market. Especially as Google also owns the ad market, thus the way to make it profitable. Only ones I see able to pull that off were Apple, as they have the budget and a platform and with maps were somewhat successful, even though users complained about poor quality initially (I don't have an apple device, thus no personal experience with recent maps), but Google pays them well for not even trying. Facebook/Meta also stays away from that market and focusses on more "social" platforms.