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This raises the question why Microsoft didn't simply outbid Google. It would certainly be possible given that Microsoft earns significantly more money.
by cubefox 3y ago
This raises the question why Microsoft didn't simply outbid Google. It would certainly be possible given that Microsoft earns significantly more money.
- izacus 3y agoIf you read the testimony from Nadela, their search was so bad that Apple didn't want it even if they paid more money. Which... kinda cancels out the thesis from this article.
- mrweasel 3y agoIt was pretty hard to read exactly what deal Microsoft proposed to Apple, because for some sources it seemed like they wanted Apple to buy Bing, as in all of it, not just have it be the default in Apple products. I do wonder if Apple would choose Bing today, if the price was right? I can understand not wanting to choose Bing back then, but Googles search has stagnated and even regressed in some cases, Bing has just kept improving.