The messed up incentives of… Seeking as much attention as possible, which is as old as media itself and arguably the very purpose of its existence. Yeah, I gues

The messed up incentives of… Seeking as much attention as possible, which is as old as media itself and arguably the very purpose of its existence. Yeah, I guess you’re right. But then again, I’m afraid there’s bigger evils to fight in this world. Plus in this particular case, apart from the feelings it might generate in more engaged readers such as you, I don’t think the title has further real-life implications. People conscious enough to actually have an impact on the matter (e.g. those to potentially reach out to organizations, or appeal to railroad companies directly to secure their cargo better) will surely read the article and realize the bears are 100% the victims. Whereas the people who will think “haha, stoopid wasted bears” and move on, wouldn’t have actively done anything about the situation to begin with. They might still share the article though, which in turn increases its reach and improves its chance of finding someone who cares. If there’s a fallacy here please call me out, but at this moment I don’t think the “sensationalized” element in this title is a bad thing. At worst it’s neutral, apart from earning Cowboy State Daily some (un)deserved bucks.