Interestingly in the European markets BYD has entered they seem to be trying to compete in the higher priced market segments. The cheapest car they sell in Swed

Interestingly in the European markets BYD has entered they seem to be trying to compete in the higher priced market segments. The cheapest car they sell in Sweden costs more than the ID.3 and other cheap EVs and their SUV is priced to closer to BMW than Kia.