>You pay more. Sometimes a lot more Well, strange concept. Since every experience at a restaurant is carrying a risk of not enjoyment, I guess many people would

>You pay more. Sometimes a lot more Well, strange concept. Since every experience at a restaurant is carrying a risk of not enjoyment, I guess many people would not be willing to increase their risk by paying more. On the other hand, usually becoming a regular should lead to better service. An anecdote from my life. I never used to eat uni (sea-urchin) in my local Sushiya here in Tsukiji. However, at some stage the Sushi-chef recommended it to me free of charge since it was season and he wanted to offer me a special treat. Since I liked the taste I regularly add uni to my order. Just by giving me this one uni for free he increased his revenue from me by 10 USD. [Edit] So the lesson's learned here should be "Know thy customer"