There's at least three kinds of videos on Youtube and friends. The first are ones not related to making money in any way, someone doing their thing "for fun" o

There's at least three kinds of videos on Youtube and friends. The first are ones not related to making money in any way, someone doing their thing "for fun" or similar. The second are ones where it might be someone's "day job" but the money isn't coming in through youtube ads. For example, a band putting their songs online for essentially free because money comes from fans going to concerts, buying CDs, or merchandise. Having the videos available essentially for free means that more people can discover the music and maybe become paying fans. Or a cook who's brought out their own book showing some of the recipes online hoping that people will buy the book. Or a martial arts school putting videos of some training or contests online hoping among other things that people will join up for real. The third are the "content creator" ones where the author's whole business is the videos themselves and the ads are their primary revenue stream. It's not that there aren't some really good offerings in this space - there are - but if the choice is Youtube with the full ads/tracking/targeting soup or not at all, my life will carry on without this category.