The "slightly tall hatchback" form factor is also the best form factor for electrification. A Fiesta doesn't have a lot of underfloor real estate. Although the

The "slightly tall hatchback" form factor is also the best form factor for electrification. A Fiesta doesn't have a lot of underfloor real estate. Although the industry isn't so dishonest as to pretend that "consumers are more resistant to £30,000 hatchbacks than they are £30,000 'SUVs'" isn't a factor. Yes, it's a real bugbear describing these as if they're the same as an F-150. Although I've seen more of those as well.