2 ms·
South Asia: 10x your rice by eating with your fingers and choosing long grain. Iran: 10x your rice by adding saffron. China: 10x your rice by frying it with l
by contingencies 3y ago
South Asia: 10x your rice by eating with your fingers and choosing long grain.
Iran: 10x your rice by adding saffron.
China: 10x your rice by frying it with leftovers and ensuring adequate gluten to support chopstick based consumption.
Japan: 10x your rice by rolling it up in bamboo with sugar and rice wine vinegar.
Southeast Asia: 10x your rice by picking glutinous breeds then steaming it in banana leaves or bamboo.
All of the above after migrating to the west: 10x your rice by spending money on AI appliances.
- postalrat 3y agoAre you implying that Zojirushi sells more rice cookers outside those regions?
- emptybits 3y ago"10x'ing your rice" with expensive Zojirushi products is mostly happening in Asia. Here is the company's 2022 revenue, by region, from selling their expensive cooking appliances (the most expensive of which are their rice cookers & warmers): Japan: 68% China: 7% Rest of Asia: 10% Americas: 14% Approx USD$400M last year, which doesn't include their other excellent household appliances or travel mugs or insulated containers. (Aside: Their travel mugs are amazing.) Source: https://www.zojirushi-world.com/corporatedata/cfr_2022.pdf https://www.zojirushi-world.com/corporatedata/cfr_2022.pdf