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I think that the point of the rebrand was to eliminate the expectation that HBO shows would be available on HBO Max. For example, Westworld is no longer availa
by cameldrv 3y ago
I think that the point of the rebrand was to eliminate the expectation that HBO shows would be available on HBO Max. For example, Westworld is no longer available on Max.
- orev 3y agoIt was supposedly more related to the fact that they’re now also streaming tons of non-HBO content, and so they didn’t want to dilute the perception of quality of the HBO brand by having all that junk under the “HBO” app.
- thereisnospork 3y agoThat's probably at least part of the official internal logic, but I can't help read that as 'removing a selling point for our service'. Even if shows were to disappear or rotate out, a la the Disney vault, why advertise it? It feels like a lesser version of Netflix rebranding so they can spin off 'netflix originals' to other services. Losing recognition and good will to ???. Besides, if they aren't going to hoard and leverage their portfolio to drive subscribers to their platform why are they even playing at being a streaming service?
- dragonwriter 3y agoI think that’s the rationalization, but the point of the rebrand is David Zaslav pissing on things to mark his territory.
- matheusmoreira 3y agoWhy would HBO shows not be available on HBO's own platform? Makes no sense whatsoever.
- dagmx 3y agoOften it can be more profitable to license out shows to other services, if the show isn’t doing well enough to warrant keeping on your own. Disney does this as well, and Netflix will do this regionally.
- AlexandrB 3y agoProbably trying to save money on residuals or some sort of licensing (music perhaps).
- koolba 3y agoThey should have called it HBO Min. Closer to reality.
- PaulDavisThe1st 3y ago"HBO Max" was the original "rename" for the streaming service. It is now, they insist, just "Max".