This is a different point. Can we prove the campaign is the result of safety indifference? Or are consumers already indifferent given the countering benefits?

This is a different point. Can we prove the campaign is the result of safety indifference? Or are consumers already indifferent given the countering benefits? American consumers seem indifferent to the safety risks of all kinds of products, even when they don’t have a concerted campaign behind them. I’m just saying there may be other reasons besides safety consumers make this choice.